As trial lawyers, it falls upon us to paint the often bleak landscape of pain and suffering that is the backdrop to our client’s lives after tragedy. It is also our challenge to look squarely into the eyes of the jury and declare its value. This article provides proven strategies for effectively communicating loss in four challenging situations; 1) an employment case with no economic loss; 2) the case of the classic eggshell plaintiff ; 3) injury to the elderly and; 4) punitive damages.